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When looking at how to market your construction company, it can seem like a challenge — especially if you’ve hit a plateau. If you feel like you’ve exhausted all sources and are drying out on leads, there are still ways to set your company apart.
Plenty of marketing tactics are available to give you the boost you need. Here are the top tips for marketing your construction company.
1. Optimize Your Website
Consider making your website useful to potential customers. Having a website on hand is crucial, as many people like to research and compare construction companies online before deciding.
According to Visual Objects, 44% of consumers use search engines to look for information about local businesses and services. Additionally, 76% of consumers search for company websites before visiting their location.
With these facts in mind, having a website for your construction business is more critical than ever. When building a website or optimizing one, ensure you make it simple for users to navigate.
You should also ensure the site has an attractive design to make your company look professional. Additionally, you may consider integrating a chatbot on your site to make it easy for customers to inquire about your service.
2. Get Active On Social Media
Many construction companies don’t bother to promote their business on social media. That’s why various construction businesses fail. They’re not adapting to change — and it’s 2022 — most people have at least one social media profile these days.
Social media is an important step for how to market a construction company.
Chances are your audience is on social media, too. So think of which platforms they’re using. You might consider using Facebook, LinkedIn or Instagram to showcase your projects and engage with users.
Yet, ensure you’re creating content on social media that is relevant, valuable and helpful to users. Social media is about making connections and solving problems.
Before you start marketing your construction company on social media, ensure you do some research on your audience to explore their interests and challenges. Knowing your audience is essential as it will help you discover what type of content you should publish on each platform.
3. Create Compelling Content
Consider implementing a content marketing strategy if you already have a business website. Content marketing is an excellent way to boost traffic and capture leads.
One way you can start growing your traffic is by generating content on a blog page. You can use blogging to increase your SEO (search engine optimization) and reach your target audience.
SEO is an effective method for ranking your website higher on the results pages of Google. You can achieve this by inserting keywords into blog posts that users might search for online.
But be careful not to stuff keywords into your content since this is frowned upon by Google. Instead, you can insert the keywords naturally into your writing and ensure users find the content helpful.
4. Incorporate Reviews and Customer Testimonials
Customer testimonials are the best way to shine in the construction industry. You establish trust and credibility with your leads when you have testimonials everywhere — not just on your website.
Reviews are most likely one of the first things your prospects will look for when researching your construction company.
Some of the ways you can incorporate testimonials include:
- Use customer case studies and testimonials on your site.
- Ensure you’ve configured your reviews on Google and paid search campaigns.
- Check the status of your reviews on Google, Yelp, Angie’s List, etc.
- Encourage satisfied customers to write reviews on your website and Google, then incentivize them with rewards.
- Produce videos of your customers reviewing your business and share them across your social media channels.
Once you gather your testimonials, include a call to action so you can direct them to the next steps.
Grow Your Construction Business With Marketing
Now you know how to market a construction company! Keep in mind that marketing takes time. It’s not an overnight process. If you have the resources, it might help to outsource your marketing to an agency. That way, you have more time to focus on the business.
Either way, putting in the effort to market your construction business will pay off in the long run. Think of it as a long-term investment for your company. The returns you gain from your marketing efforts will be worthwhile if you implement your marketing strategies correctly.