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The bachelorette house has been a more rewarding real estate investment lately. Thanks to time-honored prewedding traditions for women and viral TikTok videos, demand for short-term vacation rentals for bachelorette parties is on the rise. Should you hop on this trend?
How Promising Are Bachelorette Party Houses?
Part of the reason transient rentals have become the go-to venues for bachelorette parties is the shift in the idea of how long the celebrations should be.
Before, a girls’ night out was the norm. Now, a weekend trip is acceptable. After all, more people leave their hometowns to work elsewhere. Many women these days The evolution of bachelorette parties from one-night festivities to multiday vacations has made short-term accommodations more practical than traditional hotels.
Targeting the bachelorette demographic can be lucrative. Unlike vacationing families where one or two parents pay for everything, multiple bridesmaids split the bill. This setup allows you to splurge on improvements and charge up to four digits per day without necessarily pricing out guests. If you play your cards right, you can reach the break-even point quickly to recoup your initial investment and start generating profits.
How sustainable are bachelorette-themed Airbnb and Vrbo rental investments?
The marriage rate in the United States hasn’t reached seven per 1,000 people since 2016, so it’s in decline. However, the number of marriages in 2022 exceeded the prepandemic level — 2,065,905 versus 2,015,603 ceremonies in 2019.
Fewer wedded couples are legally erasing or ending their marriages. However, the latest data reveals that the number of divorces and annulments filed was equivalent to more than 30% of all marriages held in 2022 — still a significant figure.
While it’s less common for bridesmaids to throw bachelorette parties for friends planning to remarry, this sentiment can change quickly.
In Canada, the marriage and divorce rates have dropped over the decades. However, this doesn’t mean most younger adults in the Great White North prefer to live alone and single. Many Canadian couples live common-law, so they still get married — just not in the traditional way.
How to Invest in Profitable Bachelorette House Rentals — 4 Tips
Some bachelorette party rental owners have become small-time real estate moguls, witnessing eye-watering occupancy increases and adding more doors to their portfolios in a few years. With this practical advice, you can also make it big in this gainful niche.
1. Choose Sought-After Towns
Guests usually compare destinations first, attractions second and accommodations third. Understanding this tendency should guide where to buy and renovate bachelorette party rentals. A glitzy, competitively priced property in a sleepy town would struggle to magnetize brides-to-be and their crews.
Note the top bachelorette party destinations, but don’t count out less popular ones. Then, research the best things visitors may enjoy. Although some towns sell themselves, curating and recommending relevant activities for bachelorettes and their bridesmaids can set your rentals apart.
Proximity to various party supplies vendors and other relevant businesses — such as short-term car rental companies, personalized gift makers and private chefs — is also an excellent selling point.
For example, Palm Bay, Florida, draws countless vacationers with its combination of tropical weather and exhilarating outdoor activities. This town enjoys big-city conveniences while keeping living costs low, thanks to its relative closeness to Jacksonville, Miami and Orlando.
Moreover, think about market saturation. The most attractive destinations generally have plenty of bachelorette rental supply. More competition pressures you to spend more resources on marketing and ties your hands to increase your markups.
2. Acquire Spacious Properties
The ideal bachelorette party Airbnb should have:
- Waterfront views
- Swimming pool
- Finished outdoor space
- Huge hall room
- Multiple bathrooms
- Bedrooms that can sleep a large group of friends
- Makeup station
- Champagne wall
- Wet bar
Prioritize comfort. Buy large-enough units to avoid cramming these essential amenities into tiny spaces. Negative reviews about you forcing guests to party like sardines can lead to lengthy vacancy periods and significant losses.
3. Nail the Aesthetic
The most successful bachelorette rental owners balance function and form. The interior elements they share include splashy decorations, sparkly surfaces and fun murals.
Such a design template has generated considerable bookings. However, many guests also love hyperpersonalization.
Rentals that look cookie-cutter are more likely to stay vacant for extended periods. Incorporate these tried-and-true elements into your property design, but dare to do something unconventional to stand out. Visit local thrift stores to find preloved gems when decorating your rentals.
Plus, leave room for customization. Allow guests to decorate some areas and make the party venue their own.
4. Think About Property Management
Acting as a property manager gives you 100% control in the decision-making and can lower your operating costs.
However, being in charge of everything can be stressful. Some guests also feel uncomfortable staying in a place where the owner also lives, even if it’s in a separate unit within the same property.
Many vacation property owners let full-service property management companies do the heavy lifting. While using a property manager can set you back two to three digits monthly, you can sit back and passively manage your rentals.
Such a company can handle marketing, payment collection, guest relations, maintenance and compliance — a challenging task since state and municipal governments may regulate short-term rentals differently. A property manager can go beyond Airbnb and Vrbo to increase bachelorette house bookings.
Don’t Be Late to the Party
Like other real estate investments, the bachelorette house isn’t without risks. However, this type of transient rental’s profit potential is too high to ignore. You’re early to the party, so tap the underserved bachelorette demographic to get tasty slices of prewedding budget cakes.
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About The Author
Evelyn is the founder and editor-in-chief of Renovated with over 5 years of experience immersed in researching and writing on interior design, construction, and renovation. She is a passionate advocate for improving mental health and safety in the construction industry. When she's not writing, you can find her reading at coffee shops in Lancaster.
Her insights have resonated far beyond Renovated, gracing publications like the National Association of Realtors, Construction Executive, Fieldwire, DecorMatters, and Renewable Energy Magazine.
For more sharp takes on design, construction, and everything in between, you can follow Evelyn on Twitter at @renovatedmag.
